Creating Great Guest Memories!
A REWARDING OPPORTUNITY
In 1964, a small Japanese restaurant named BENIHANA® opened in New York City with the goal of introducing teppanyaki cooking to people around the world. Since then, the BENIHANA brand has grown into the leading Japanese-inspired restaurant chain in the United States, accentuating the finest Japanese traditions and culture.
A large part of the success of the BENIHANA concept can be attributed to the performance that awaits millions of guests each year. Served in a hibachi-style Japanese experience, our guests enjoy the company of friends and family who are celebrating special occasions or just enjoying a fun dining experience.
As a result, the BENIHANA brand name and its trademark have one of the strongest awareness levels in the restaurant industry, making ownership of a BENIHANA restaurant a very attractive investment opportunity.
WHY INVEST IN A BENIHANA RESTAURANT?
The BENIHANA name is well known throughout the food industry as an established, quality-conscious brand that has grown from one teppanyaki restaurant in New York City to 77 restaurants in the United States, Central and South America (excluding Mexico) and the Caribbean as of June 2019, with more company-owned and franchised restaurants being planned.
Benihana National Corp. (BNC), which operates and franchises BENIHANA restaurants, has a solid management team committed to remaining one of the world's finest and most dynamic restaurant organizations. Our proven operating and business methods have tremendous appeal and create value for our franchisees.
STRONG SUPPORT NETWORK.
BNC’s corporate staff provides expertise for maximizing sales and attending to operational efficiencies in a number of areas. During the start-up phase, franchisees receive assistance in site selection, construction and design, talent management and training, operating procedures and staffing, equipment requirements, supply chain management, and on-site opening assistance.
RESTAURANT OPERATIONS TRAINING.
Franchisees receive training in all facets of restaurant operations — product preparation, guest service, equipment handling and maintenance, teambuilding, and business record keeping. Our six-week chef training program, a portion of which is spent working as a chef in an existing BENIHANA restaurant, addresses both in-kitchen and tableside food preparation techniques, manager training program, applicable to BENIHANA restaurants. That training is supplemented by classroom training on general restaurant management and the critical elements of the BENIHANA system. The restaurant manager training program provides management candidates in-depth exposure to each position in the restaurant from busboy through general manager.
An operations manual is furnished to each new franchisee, which outlines day-to-day procedures, along with specifics of a typical BENIHANA restaurant layout, equipment, construction cost and opening budget.
BNC’s team will provide both pre- and post-opening assistance and will continue to make periodic visits and assessments of your BENIHANA restaurant to ensure that established standards and procedures are being utilized to your maximum benefit. Immediate feedback is provided to allow for continuous operations improvement.
Investing in a franchised BENIHANA restaurant is a significant commitment. Liquid assets are a key indicator of whether a prospective franchisee is in a position to develop a full-sized BENIHANA restaurant, and our standard requirement is a minimum of $800,000 in liquid assets per unit. Among the other qualifications important to be considered for a BENIHANA franchise are:
1. An entrepreneurial spirit and strong desire to succeed.
2. Demonstrated business experience and acumen.
3. The ability to manage, motivate, and train team members.
4. The ability to manage finances.
5. The willingness to personally devote full time and best efforts to become proficient in running the day-to-day operation of a restaurant business as a hands-on franchisee.
6. Meeting all required financial qualifications.
As explained in the FDD, the total required investment in a BENIHANA restaurant varies, depending largely on the franchisee's real estate arrangements (lease or purchase). Although BNC has no financial involvement in the real estate, experienced counseling in site selection and restaurant development is available to prospective and existing franchisees. But the selection, purchase or leasing decision always remains with the franchisee.
Initial costs required to open a new BENIHANA restaurant include, without limitation, equipment and fixtures, inventory, insurance, working capital, liquor license costs and other expenses, including a $40,000 franchise fee payable to BNC.
Royalties and Advertising Fee. Currently franchisees pay a monthly royalty fee of five percent (5%) of gross sales to BNC, and franchisees are required to pay to BNC a monthly advertising contribution equal to one percent (1%) of gross sales to support brand marketing and advertising expenses. Franchisees also are obligated to spend a certain amount for local advertising specific to each restaurant.
N. Little Rock, Arkansas
Key West, Florida
Las Vegas, Nevada
Edison, New Jersey
Palm Beach, Aruba, N.A.
Sao Paulo, Brazil
San Salvador, El Salvador
Panama City, Panama
If you have reviewed the information on this site and feel you are qualified and interested in exploring an opportunity to become a BENIHANA franchisee, you may request a Franchise Application by calling BNC’s franchising department toll-free at 1 (800) 327-3369 or by requesting an application by mail to:
21500 Biscayne Boulevard
Phone: (305) 593-0770
Fax: (305) 675-3849
The information contained on this website is strictly for informational purposes only. It is not, and should not be construed to be, an offer to sell a franchise to, or the solicitation of an offer to buy a franchise from, the residents of any state. No offer of a franchise will be made except by the terms of our current Franchise Disclosure Document (FDD). The FDD provides estimates, by specific cost item, of the required initial investment and ongoing expenses for a BENIHANA restaurant, and any prospective franchisee should read and understand the current FDD and consult with professionals before making any decision to invest in a franchise. No franchise will be offered or sold in any state requiring registration of franchise offering documents unless and until the FDD is registered and declared effective or exempt from registration in said state.
Benihana National Corp. (BNC) is the franchisor of BENIHANA restaurants in the United States, Central and South America (excluding Mexico), and the Caribbean. Benihana of Tokyo, Inc., an entity not affiliated with BNC, sells franchises outside those locations. The information provided on this site relates only to franchises that may be offered by BNC. The information, including franchise fees and royalty and advertising contributions, may and likely will be different for franchises from Benihana of Tokyo, Inc.