For a restaurant to succeed it must be distinctive enough to bring customers through the doors for the first time and good enough to keep them coming back. Benihana redefined success when it introduced its totally new concept of "eatertainment" dining to the New York restaurant scene. Over four decades ago Benihana changed the industry and has been tantalizing millions of customers ever since.

Benihana, founded by Japanese-born entrepreneur Rocky H. Aoki, began in the U.S. as a Japanese steakhouse unlike any other in the country. Rather than using conventional kitchens, Benihana's highly skilled chefs present and prepare all entrees at a "hibachi" table, around which up to eight guests are seated. A fast-paced performance of chopping and juggling creates an exciting teppanyaki-style dining experience for guests of all ages.

The rare longevity of the Benihana concept and product distinguishes this company from the rest of the industry. No other restaurant chain can claim it's as successful. Since 1964, Benihana has offered the same quality of service, the same fresh product and a loyal customer relationship. In fact, the Benihana concept is still growing. Lunchtime business continues to increase, new restaurants are opening every year and the chain is rapidly expanding.

The Benihana combination of blending great food and a knife-wielding experience has established the most successful and longest running dinner show on earth. This success did not happen overnight. After working through successes and failures, Benihana found the magic recipe for its continued growth. With the success of Benihana, it was only natural that Rocky would bring new concepts to life.

Prior to Benihana, Japanese food did not enjoy anywhere near the popularity and acclaim of today. Sushi, as ubiquitous as steak, has emerged as the cultural cuisine of late, and its roots can be traced to the doors opened by Benihana.

In late 1999, Benihana purchased a majority share in Haru, an upscale, New York sushi concept, that had already proven itself at two locations. With locations in Time's square, the Upper West/East sides, Wall Street, Philadelphia and Boston, Haru has established itself as a market leader in fine dining.

The original Haru sushi restaurant opened on the Upper West Side of Manhattan in 1995. Haru's success, fueled by a combination of excellent quality and reasonable prices, led to the opening of a second location in 1998. Today, there are nine Haru locations that feature a distinctive atmosphere and menu that appeals to sushi enthusiasts and all who enjoy fine dining.

In 2002, Benihana acquired the RA Sushi restaurants. The experience is subtly sexy and energetic with a hip ambience and a young, playful staff. Today, there are 19 locations spanning from CA to FLA.